There appears to be a lot of interest in ESD or ‘ecologically sustainable development’ as indicated by the wide range of environmentally friendly products in the market. and be-cause the government has now legislated to incorporate some environ-mentally friendly initiatives into all new buildings. Does this mean that people really Co care about the environment’ The real test is whether they would be prepared to pay for ESD Matusik Property Insights P/L are well regarded for their survey methods and data analysis and they have Just released a report on ESD in the property market which is very revealing. Findings included:
► 100% of respondents believed that ESD initiatives were at least somewhat important in residential developments.
► 17% of respondents thought ND was very important irrespective of the cost.
► The majority, or 77%. thought they were very important but must be cost effective.
► 21% would pay whatever it costs to deliver the environmental benefits.
► 47% would be willing to pay up to $10.000 and 25% would pay up to $5000 to buy a dwelling with ESD features.
► About one third of all respondents equally preferred the ESD initiatives of natural ventilation (to avoid or minimise air-conditioning). use of rainwater tanks. and greywater (from your sinks and showers, to be reused on gardens. There are venous reasons for the acceptance of ESD initiatives in the home but it is simply important that the choice is there. Incorporating ESD initiatives involves a slow process of cultural acceptance, a slow process of decision-making and. in marry cases. a slow accretion of benefits. But once the initiatives are in place they provide a better environment in which to live for the whole life of the building.